ITeachGlobally | Social Media Marketing Professional Certificate

1 Measure Your Advertising Effectiveness Overview

1 Introduction to the Social Media Marketing Professional Certificate

2 Advertising with Ads Manager Overview

3 Introduction to Daniel Kob

4 Careers in Digital Marketing

5 Advertising with Social Media Marketing Syllabus

6 How to Be Successful in This Course

7 Professional Certificate Job Search Resources Overview

8 User Interface Note: Professional Certificate Content

9 Important Message

10 First Steps in Ads Manager Overview

11 Advertising Tools

12 Ad Placements

13 Glossary of Terms

14 Campaign Structure

15 Set Up Your Ad Account

16 How to Navigate Ads Manager

17 First Steps in Meta Ads Manager Conclusion

1 Collaborating with Internal and External Teams

2 Working with Creative Briefs

3 Creating Effective Ads on Social Media Conclusion

4 Data, Privacy and Policies on Social Media Introduction

5 Data-Based Advertising

6 How Data is Collected Online

7 Different Data Formats

1 Project Overview: Create a Creative Brief for Your Social Media Ad

2 Peer-graded Assignment: Create a Creative Brief for Your Social Media Ad

3 Peer-graded Assignment: Create a Creative Brief for Your Social Media Ad

4 How to Write an Effective Resume

5 Congratulations!

6 What's Next?

1 Getting Started with Advertising on Facebook and Instagram

2 Case Study: Charleston Gourmet Burger Company

3 Build an Ad from Your Facebook Business Page

4 Types of Facebook Ads You Can Create Directly from Your Page

5 Choose the Ad Objective for Your Business Goal

6 Case Study: Blooms France

7 Build an Ad from Your Instagram Business Account

8 Instagram Stories Ads

9 Creative Tips for Ads in Stories

10 Getting Started with Advertising on Facebook and Instagram Conclusion

1 Intro to Data Protection Policies

2 Government Regulations: GDPR, CCPA & COPPA

3 Industry Self-Regulation

4 Industry Self-Regulation

5 Company Data Policies

6 Data, Privacy and Policies on Social Media Conclusion

7 Data, Privacy and Policies on Social Media Introduction

8 Data-Based Advertising

9 How Data is Collected Online

10 Different Data Formats

11 Who Collects and Stores Data?

12 Intro to Data Protection Policies

1 Introduction to Social Media Advertising Conclusion

2 Creating Effective Ads on Social Media Overview

3 How Your Business Goals Determine Your KPIs

4 Tips for Sourcing and Creating Ad Visuals

5 Writing Effective Copy for Your Ad

6 Writing Effective Copy for Your Ad

7 Tools to Employ for Effective Copy

1 Introduction to Social Media Advertising Overview

2 Why and When to Pay for Ads

3 Organic Posts vs. Paid Ads

4 Organic Posts vs. Paid Ads on Facebook and Instagram

5 Ad Formats on Popular Social Media Platforms

6 Overview of Ad Formats on Different Social Media Platforms

7 The Five Components of a Social Media Ad

8 Anatomy of a Facebook and Instagram Ad

9 Evaluating the Effectiveness of an Ad

10 Introduction to Social Media Advertising Conclusion

1 Integrating Generative AI into Social Media Strategies

2 Min

2 Understand Your Target Audience with Generative AI

6 Min

3 GenAI Tools for Target Audience Analysis

10 Min

4 GenAI Tools for Content Creation

7 Min

5 GenAI Tools for Content Creation

10 Min

6 Streamlining Ad Creation with GenAI

6 Min

7 Summary: GenAI in Social Media

10 Min

8 Conclusion: GenAI in Social Media Marketing

1 Min

1 Determine Your Campaign Objective and Budget Overview

2 Overview of Available Campaign Objectives

3 Examples of Campaigns in Ads Manager

4 Overview of Available Campaign Objectives

5 Determine Whether You Fall into a Special Advertising Category

6 Determine Your Campaign Budget

7 Set a Budget in Ads Manager

8 Campaign Bid Strategies

9 Campaign Bid Strategy Guide

10 A/B Testing

11 Determine Your Campaign Objective and Budget Conclusion

1 Select Your Audience, Placements and Schedule Overview

2 Introduction to Audiences in Ads Manager

3 The 3 Types of Audience

4 Core Audiences

5 Targeting Options for Core Audiences

6 Introduction to Meta Pixel

7 Custom Audiences

8 Lookalike Audiences

9 Choose Ad Placements in Ads Manager

10 Overview of Available Ad Placements

11 Optimization & Spending Controls

12 Schedule Your Ad Set

13 Estimate Your Audience Reach

14 Select Your Audience, Placements and Schedule Conclusion

1 Introduction to the Meta Social Media Marketing Professional Certificate

2 Measure and Optimize Social Media Marketing Campaigns Course Introduction

3 Introduction to Anke Audenaert

4 Careers in Digital Marketing

5 Measure and Optimize Social Media Marketing Campaigns Course Syllabus

6 How to Be Successful in This Course

7 Professional Certificate Job Search Resources Overview

8 Important Message

9 Align metrics with common marketing goals

10 Data and Reports to Evaluate Performance

11 Reporting in Facebook Ads Manager Overview

12 Understanding ROAS and ROI

13 Understanding Cost per Result

14 Understanding CAC and Lifetime Value

15 ROAS and ROI Example

16 Evaluate Your Marketing Results Against Goals Conclusion

1 Build a Full Campaign in Facebook Ads Manager Overview

2 Campaign Brief for Ads Manager Walk Through

3 Project Overview: Build A Campaign in Facebook Ads Manager

4 Interviewing & Job Search Planning

5 Congratulations!

6 What's Next?

1 Ad Formats

2 Overview of Available Ad Formats

3 Create Your Ads in Ads Manager

4 Adhering to Policies in Ads Manager

5 Edit and Troubleshoot Your Campaign

6 Understand Your Campaign Performance

7 Analyze Your Campaign Results

8 How the Campaign Objective Determines Your Key Metrics

9 Guide: Analyzing Your Campaign Results

10 Create Your Ads and Evaluate Your Campaign Results Conclusion

1 Select Your Audience, Placements and Schedule Overview

2 Introduction to Audiences in Ads Manager

3 The 3 Types of Audience

4 Core Audiences

5 Targeting Options for Core Audiences

6 Introduction to Meta Pixel

7 Custom Audiences

8 Lookalike Audiences

9 Choose Ad Placements in Ads Manager

10 Overview of Available Ad Placements

11 Optimization & Spending Controls

12 Schedule Your Ad Set

13 Estimate Your Audience Reach

14 Select Your Audience, Placements and Schedule Conclusion

1 Determine Your Campaign Objective and Budget Overview

2 Set a Campaign Objective

3 Overview of Available Campaign Objectives

4 Examples of Campaigns in Ads Manager

5 Determine Whether You Fall into a Special Advertising Category

6 Determine Your Campaign Budget

7 Set a Budget in Ads Manager

8 Campaign Bid Strategies

9 Campaign Bid Strategy Guide

10 A/B Testing

11 Determine Your Campaign Objective and Budget Conclusion

1 Introduction to the Meta Social Media Marketing Professional Certificate

2 Advertising with Meta Ads Manager Overview

3 Introduction to Daniel Kob

4 Careers in Digital Marketing

5 Advertising with Meta Course Syllabus

6 How to Be Successful in This Course

7 Professional Certificate Job Search Resources Overview

8 User Interface Note: Professional Certificate Content

9 Important Message

10 Ad Placements

11 The Meta Ad Auction

12 Campaign Structure

13 Set Up Your Ad Account

14 How to Navigate Ads Manager

15 First Steps in Meta Ads Manager Conclusion

1 Ad Formats

2 Overview of Available Ad Formats

3 Create Your Ads in Ads Manager

4 Adhering to Policies in Ads Manage

5 Understand Your Campaign Performance

6 Understand Your Campaign Performance

7 Analyze Your Campaign Results

8 How the Campaign Objective Determines Your Key Metrics

1 Understanding Generative AI: An Overview

8 Min

2 Exploring Different GenAI Technologies

11 Min

3 Applications of Generative AI in Business

8 Min

4 Navigating the Challenging: Concerns with AI

5 Summary: Key Takeaways on Generative AI

10 Min

1 Evaluate Your Efforts Overview

2 Measure What Matters

13 Min

3 Facebook Page Insights

9 Min

4 Instagram Insights

8 Min

5 Iterating on Your Content Calendar

5 Min

6 Evaluate Your Efforts Conclusion

7 How to Uncover Job Opportunities

10 Min

1 Facebook Page Roles and Permissions

10 Min

2 Manage and Moderate Your Online Presence

10 Min

3 Social Media Content Management Conclusion

4 Building a Following on Social Media

5 Min

5 Interacting and Moderating on Social Media

5 Min

6 Managing Your Social Media Presence

8 Min

1 What is a Customer Journey and Why Do You Need One?

8 Min

2 Mapping your Customer's Journey

7 Min

3 Customer Journey Examples

10 Min

4 Customer Journey Worksheet

10 Min

5 Understand Your Audience Conclusion

1 Understand Your Audience Overview

2 What Is a Target Audience and Why Do You Need One?

5 Min

3 Defining your Target Audience

9 Min

4 How to Define Your Target Audience

20 Min

5 Target Audience Worksheet

20 Min

1 What are KPIs and Why Do you Need them?

3 Min

2 Setting KPIs for Your Marketing

5 Min

3 Key Performance Indicators Worksheet

15 Min

4 Goals and Planning for Success Conclusion

1 Goals and Planning for Success Overview

1 Min

2 What are Marketing Goals and Why Do you Need them?

3 Min

3 Establishing SMART Goals for Your Marketing

7 Min

4 Preparing For Your SMART Goal and KPIs Project

10 Min

5 SMART Goal Worksheet

10 Min

1 Use Short Video to Connect on TikTok

11 Min

2 Boost Your Messaging Game With Snapchat

10 Min

3 Join the Conversation on Twitter

11 Min

4 Showcase Your Products and Services on Pinterest

8 Min

5 Connect on Niche Interests on Social

10 Min

6 The Major Social Media Platforms

7 Social Media Platforms Conclusion

1 Min

1 Social Media Platforms Overview

1 Min

2 Use Facebook to Connect People and Businesses

10 Min

3 Engage and Entertain with Videos on Youtube

8 Min

4 Make Connections on WhatsApp and Messenger

10 Min

5 Connect, Engage and Transact with WeChat

11 Min

6 Find People that Care about What You Do on Instagram

12 Min

7 Build Professional Connections on LinkedIn

10 Min

8 Social Media Platforms Part 1 Practice [Quiz]

1 Categorizing Social Media

4 Min

2 The History of Facebook

6 Min

3 Meta Apps & Services

4 Min

4 The History of Facebook

10 Min

5 The Social Media Landscape Conclusion

2 Min

1 Social Media and Business

2 Social Media and Non-Profits

6 Min

3 How to Create Social Media Accounts for Your Business

30 Min

1 Choose Your Social Media Channels Overview

1 Min

2 Choose Your Platform Carefully

7 Min

3 Map Your Audience to the Right Platform

7 Min

1 Managing Social Media Policies

6 Min

2 Creating a Social Media Policy

4 Min

3 Using Your Company Blog

6 Min

4 Managing Your Blog

6 Min

5 How to Create a LinkedIn Profile

10 Min

To help further your career, you'll want to be a part of LinkedIn. In this reading, you not only learn how to sign up for LinkedIn, but also how to create a polished and professional profile.

1 Repurposing Content

8 Min

2 Auditing Content

7 Min

1 Using a Content Calendar

6 Min

2 Creating a Content Calendar

9 Min

1 Social Media Content Management Overview

2 Identify What to Post

8 Min

3 Topics to Post About

14 Min

4 Using Storyboards to Plan Your Content

3 Min

5 Creating a Storyboard

5 Min

6 What Makes Content Viral

6 Min

1 Creating a Post on Facebook

6 Min

2 Creating a Post on Instagram

6 Min

3 Social Media Content Conclusion

1 The Role of Text in Posts

7 Min

2 The Role of Images in Posts

6 Min

3 The Role of Video in Posts

7 Min

4 Creating Compelling Social Media Content

10 Min

1 Social Media Content Overview

2 The Role of Content in Social Media

5 Min

3 Anatomy of a Social Media Post

5 Min

4 Anatomy of a Facebook Post

6 Min

5 Anatomy of an Instagram Post

7 Min

1 What Is a Brand and Why You Need One

11 Min

2 The EPIC Brand Framework

6 Min

3 Brand: Existence

5 Min

4 Brand: Purpose

5 Min

5 Brand: Identity

7 Min

6 Brand: Connection

7 Min

7 Establish Your Presence Conclusion

8 Building a Brand Framework

1 Steps to Set Up a Social Media Presence

6 Min

2 Establishing a Presence on Facebook

4 Min

3 Establishing a Presence on Instagram

3 Min

4 Create a Social Media Presence for Your Business

10 Min

1 Introduction to Social Media Marketing Overview

3 Min

2 Introduction to Social Media Marketing Course Syllabus

3 Careers in Digital Marketing

5 Min

4 How to be successful in this course

9 Min

5 The Social Media Landscape Overview

6 Introduction to Marketing

8 Min

7 Introduction to Digital Marketing

7 Min

8 Introduction to Social Media Marketing

9 Min

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Social Media Marketing Professional Certificate

ITG

Digital Skills & Marketing

Course Curriculum

Instructor

ITG

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Social Media Marketing Professional Certificate

ITG

Digital Skills & Marketing

Course Curriculum

Measure Your Advertising Effectiveness 1 Lectures

First Steps In Ads Manager 17 Lectures

Collaborating With Others Effectively 7 Lectures

Create A Creative Brief For Social Media Ad 6 Lectures

Getting Started with Advertising on Facebook and Instagram 10 Lectures

Data, Privacy and Policies on Social Media Introduction 12 Lectures

Creating Effective Ads On Social Media 7 Lectures

Why, When and Where to Advertise 10 Lectures

GenAI in Social Media Marketing 8 Lectures

Determine Your Campaign Objective and Budget 11 Lectures

Select Your Audience, Placements and Schedule 14 Lectures

Measure and Optimize Social Media Marketing Campaigns 16 Lectures

Build a Full Campaign in Facebook Ads Manager 6 Lectures

Create Your Ads and Evaluate Your Campaign Results 10 Lectures

Create Your Ads and Evaluate Your Campaign Results 0 Lectures

Select Your Audience, Placements and Schedule 14 Lectures

Determine Your Campaign Objective and Budget 11 Lectures

Advertising With Meta - First Steps In Ads Manager 15 Lectures

How To Create Your Ads In Ads Manager - Create Your Ads And Evaluate Your Campaign Results 8 Lectures

What is Generative AI 5 Lectures

Evaluate Your Efforts 7 Lectures

Managing Your Content and Interacting with Your Following 6 Lectures

Understand Your Customer's Journey 5 Lectures

Define Your Target Audience 5 Lectures

Define What Success Will Look Like 4 Lectures

How to Set Your Marketing Goals 5 Lectures

Social Media Platforms Part 2 7 Lectures

Social Media Platforms Part 1 8 Lectures

Social Media Landscape Overview 5 Lectures

Social Media for Business 3 Lectures

Choose Your Social Media Platforms 3 Lectures

Social Media Policies 5 Lectures

Effectively Creating and Producing Content 2 Lectures

Manage Your Content Calendar 2 Lectures

Identify What to Post 6 Lectures

Create Basic Posts 3 Lectures

Social Media Content Building Blocks 4 Lectures

Anatomy of Social Media Content 5 Lectures

Create a Strong Brand 8 Lectures

Establish Your Social Media Presence 4 Lectures

Introduction to Social Media Marketing 8 Lectures

Instructor

ITG

More Courses by Author

Product Management Diploma

Igbo

Student Feedback

0

Reviews

Course you might like

£120.00

This course includes:

Support Zone

Company Info

Explore Services

Shopping Cart