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Instructor Name

ITG

Category

Digital Skills & Marketing

Course Requirements

No prior experience in marketing is required, this course is designed for beginners and career changers.

To get started, you’ll need:

  • A computer or laptop with internet access.

  • Basic digital literacy (using email, browsing, creating documents).

  • Interest in social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, etc.).

  • Commitment to complete coursework, projects, and assessments.

Optional but helpful:

  • Familiarity with basic design tools (Canva, Photoshop, or similar).

  • Previous experience managing personal or small business social media accounts.

Course Description

Prepare for a career as a Social Media Strategist or Specialist with industry-recognized training. This program equips you with the skills and tools to thrive in today’s digital landscape.

You’ll:

  • Gain professional-level training in social media marketing.

  • Build portfolio-ready projects to showcase your expertise.

  • Earn an employer-recognized certificate from I Teach Globally.

  • Qualify for high-demand roles such as Social Media Manager, Specialist, or Coordinator.

With a median entry-level salary of £27,241 and over 5,600 job openings for Social Media Strategists/Specialists in Great Britain¹, this course opens the door to a thriving career in social media marketing.

👉 Explore this role with I Teach Globally and start your journey today!

Course Outcomes

Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. 

In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram. Whether you’re new to digital marketing or managing your own channels for your business, this course program, developed by experts will equip you with the skills to grow engaged communities and use social media tools strategically.

You’ll get hands-on experience with platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok and more, and have the opportunity to explore how generative AI is used in social media marketing.

Upon successful completion of this program, you’ll: 

  • Pass a certification exam that validates your skills in digital and social media marketing

  • Applied Learning Project

Throughout the program, you’ll get to practice your new skills through hands-on projects, giving you real-world experience in social media marketing such as:

  • Creating a Facebook or Instagram business page

  • Doing a brand exercise for your business

  • Creating posts on Facebook and Instagram

  • Creating a content calendar

  • Creating a creative brief for your social media ad

  • Building your own full ad campaign in Meta Ads Manager

  • Presenting your campaign results

By the end, you’ll have a project-based portfolio that demonstrates your skills to recruiters, potential employers or clients, and sets you apart in the job market. Earning your certification also helps establish your credibility in the industry.

As a student you have access to:

📚
Core Training Complete structured course modules with expert-led theoretical training.
🛠
Live Projects Build real-world projects and grow a professional portfolio employers trust.
🎯
Mentorship 1-on-1 guidance from industry experts and career advisors.
📄
ATS CV & LinkedIn Optimise your CV and LinkedIn profile to pass recruiter filters.
💬
Interview Prep & Job Application Support Mock interviews, salary negotiation, and direct support applying to roles.
💼
Career Hub Access Access remote jobs and UK sponsorship opportunities via our Career Hub.
🌎
UK Work Experience Gain hands-on, verifiable work experience on UK-standard projects.
🎉
Reference Letter Receive an official employment reference upon completion of your programme.

Course Curriculum

Student Feedback

Social Media Marketing Professional Certificate

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