@laravelPWA ITeachGlobally | Social Media Marketing Professional Certificate
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Course Details

Social Media Marketing Professional Certificate

Instructor Name

ITG
Category

Digital Skills & Marketing

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Course Requirements

No prior experience in marketing is required, this course is designed for beginners and career changers.

To get started, you’ll need:

  • A computer or laptop with internet access.

  • Basic digital literacy (using email, browsing, creating documents).

  • Interest in social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, etc.).

  • Commitment to complete coursework, projects, and assessments.

Optional but helpful:

  • Familiarity with basic design tools (Canva, Photoshop, or similar).

  • Previous experience managing personal or small business social media accounts.

Course Description

Prepare for a career as a Social Media Strategist or Specialist with industry-recognized training. This program equips you with the skills and tools to thrive in today’s digital landscape.

You’ll:

  • Gain professional-level training in social media marketing.

  • Build portfolio-ready projects to showcase your expertise.

  • Earn an employer-recognized certificate from I Teach Globally.

  • Qualify for high-demand roles such as Social Media Manager, Specialist, or Coordinator.

With a median entry-level salary of £27,241 and over 5,600 job openings for Social Media Strategists/Specialists in Great Britain¹, this course opens the door to a thriving career in social media marketing.

👉 Explore this role with I Teach Globally and start your journey today!

Course Outcomes

Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. 

In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram. Whether you’re new to digital marketing or managing your own channels for your business, this course program, developed by experts will equip you with the skills to grow engaged communities and use social media tools strategically.

You’ll get hands-on experience with platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok and more, and have the opportunity to explore how generative AI is used in social media marketing.

Upon successful completion of this program, you’ll: 

  • Pass a certification exam that validates your skills in digital and social media marketing

  • Applied Learning Project

Throughout the program, you’ll get to practice your new skills through hands-on projects, giving you real-world experience in social media marketing such as:

  • Creating a Facebook or Instagram business page

  • Doing a brand exercise for your business

  • Creating posts on Facebook and Instagram

  • Creating a content calendar

  • Creating a creative brief for your social media ad

  • Building your own full ad campaign in Meta Ads Manager

  • Presenting your campaign results

By the end, you’ll have a project-based portfolio that demonstrates your skills to recruiters, potential employers or clients, and sets you apart in the job market. Earning your certification also helps establish your credibility in the industry.

Course Curriculum

1 Introduction to Social Media Marketing Overview
3 Min

2 Introduction to Social Media Marketing Course Syllabus

3 Careers in Digital Marketing
5 Min

4 How to be successful in this course
9 Min

5 Professional Certificate Job Search Resources Overview
15 Min

6 The Social Media Landscape Overview

7 Introduction to Marketing
8 Min

8 Introduction to Digital Marketing
7 Min

9 Introduction to Social Media Marketing
9 Min

10 Social Media for Business Practice Quiz [Quiz]
15 Min

1 Social Media and Business

2 Social Media and Non-Profits
6 Min

3 How to Create Social Media Accounts for Your Business
30 Min

1 Categorizing Social Media
4 Min

2 The History of Facebook
6 Min

3 Meta Apps & Services
4 Min

4 The Social Media Landscape Conclusion
2 Min

5 The Social Media Landscape Quiz [Quiz]
30 Min

1 Social Media Platforms Overview
1 Min

2 Use Facebook to Connect People and Businesses
10 Min

3 Find People that Care about What You Do on Instagram
12 Min

4 Engage and Entertain with Videos on Youtube
8 Min

5 Make Connections on WhatsApp and Messenger
10 Min

6 Connect, Engage and Transact with WeChat
11 Min

7 Build Professional Connections on LinkedIn
10 Min

8 Social Media Platforms Part 1 Practice [Quiz]
15 Min

1 Use Short Video to Connect on TikTok
11 Min

2 Boost Your Messaging Game With Snapchat
10 Min

3 Join the Conversation on Twitter
11 Min

4 Showcase Your Products and Services on Pinterest
8 Min

5 Connect on Niche Interests on Social
10 Min

6 The Major Social Media Platforms

7 Social Media Platforms Overview Quiz [Quiz]
30 Min

8 Social Media Platforms Conclusion
1 Min

1 Goals and Planning for Success Overview
1 Min

2 What are Marketing Goals and Why Do you Need them?
3 Min

3 Establishing SMART Goals for Your Marketing
7 Min

4 Preparing For Your SMART Goal and KPIs Project
10 Min

5 SMART Goal Worksheet
10 Min

1 What are KPIs and Why Do you Need them?
3 Min

2 Setting KPIs for Your Marketing
5 Min

3 Key Performance Indicators Worksheet
15 Min

4 Goals and Planning for Success Conclusion

5 Goals and Planning for Success Quiz [Quiz]
30 Min

1 What is a Customer Journey and Why Do You Need One?
8 Min

2 Mapping your Customer's Journey
7 Min

3 Customer Journey Examples
10 Min

4 Customer Journey Worksheet
10 Min

5 Understand Your Audience Conclusion

1 Choose Your Social Media Channels Overview
1 Min

2 Choose Your Platform Carefully
7 Min

3 Map Your Audience to the Right Platform
7 Min

1 Managing Social Media Policies
6 Min

2 Creating a Social Media Policy
4 Min

3 Using Your Company Blog
6 Min

4 Managing Your Blog
6 Min

5 How to Create a LinkedIn Profile
10 Min

To help further your career, you'll want to be a part of LinkedIn. In this reading, you not only learn how to sign up for LinkedIn, but also how to create a polished and professional profile.

6 Quiz [Quiz]
15 Min

1 Collaborating with Internal and External Teams

2 Working with Creative Briefs

3 Creating Effective Ads on Social Media Conclusion

4 Data, Privacy and Policies on Social Media Introduction

5 Data-Based Advertising

6 How Data is Collected Online

7 Different Data Formats

1 Project Overview: Create a Creative Brief for Your Social Media Ad

2 Peer-graded Assignment: Create a Creative Brief for Your Social Media Ad

3 Peer-graded Assignment: Create a Creative Brief for Your Social Media Ad

4 How to Write an Effective Resume

5 Congratulations!

6 What's Next?

1 Getting Started with Advertising on Facebook and Instagram

2 Case Study: Charleston Gourmet Burger Company

3 Build an Ad from Your Facebook Business Page

4 Types of Facebook Ads You Can Create Directly from Your Page

5 Choose the Ad Objective for Your Business Goal

6 Case Study: Blooms France

7 Build an Ad from Your Instagram Business Account

8 Instagram Stories Ads

9 Creative Tips for Ads in Stories

10 Getting Started with Advertising on Facebook and Instagram Conclusion

11 Quiz [Quiz]
30 Min

1 Intro to Data Protection Policies

2 Government Regulations: GDPR, CCPA & COPPA

3 Industry Self-Regulation

4 Industry Self-Regulation

5 Company Data Policies

6 Data, Privacy and Policies on Social Media Conclusion

7 Data, Privacy and Policies on Social Media Introduction

8 Data-Based Advertising

9 How Data is Collected Online

10 Different Data Formats

11 Who Collects and Stores Data?

12 Intro to Data Protection Policies

1 Introduction to Social Media Advertising Conclusion

2 Creating Effective Ads on Social Media Overview

3 How Your Business Goals Determine Your KPIs

4 Tips for Sourcing and Creating Ad Visuals

5 Writing Effective Copy for Your Ad

6 Writing Effective Copy for Your Ad

7 Tools to Employ for Effective Copy

1 Introduction to Social Media Advertising Overview

2 Why and When to Pay for Ads

3 Organic Posts vs. Paid Ads

4 Organic Posts vs. Paid Ads on Facebook and Instagram

5 Ad Formats on Popular Social Media Platforms

6 Overview of Ad Formats on Different Social Media Platforms

7 The Five Components of a Social Media Ad

8 Anatomy of a Facebook and Instagram Ad

9 Evaluating the Effectiveness of an Ad

10 Introduction to Social Media Advertising Conclusion

1 Integrating Generative AI into Social Media Strategies
2 Min

2 Understand Your Target Audience with Generative AI
6 Min

3 GenAI Tools for Target Audience Analysis
10 Min

4 GenAI Tools for Content Creation
7 Min

5 Quiz [Quiz]
30 Min

6 GenAI Tools for Content Creation
10 Min

7 Streamlining Ad Creation with GenAI
6 Min

8 Summary: GenAI in Social Media
10 Min

9 Conclusion: GenAI in Social Media Marketing
1 Min

1 Introduction to the Meta Social Media Marketing Professional Certificate

2 Measure and Optimize Social Media Marketing Campaigns Course Introduction

3 Introduction to Anke Audenaert

4 Careers in Digital Marketing

5 Measure and Optimize Social Media Marketing Campaigns Course Syllabus

6 How to Be Successful in This Course

7 Professional Certificate Job Search Resources Overview

8 Important Message

9 Align metrics with common marketing goals

10 Data and Reports to Evaluate Performance

11 Reporting in Facebook Ads Manager Overview

12 Understanding ROAS and ROI

13 Understanding Cost per Result

14 Understanding CAC and Lifetime Value

15 ROAS and ROI Example

16 Evaluate Your Marketing Results Against Goals Conclusion

1 Understanding Generative AI: An Overview
8 Min

2 Exploring Different GenAI Technologies
11 Min

3 Applications of Generative AI in Business
8 Min

4 Navigating the Challenging: Concerns with AI

5 Summary: Key Takeaways on Generative AI
10 Min

6 Quiz [Quiz]
15 Min

1 Introduction to the Social Media Marketing Professional Certificate

2 Advertising with Ads Manager Overview

3 Introduction to Daniel Kob

4 Careers in Digital Marketing

5 Advertising with Social Media Marketing Syllabus

6 How to Be Successful in This Course

7 Professional Certificate Job Search Resources Overview

8 User Interface Note: Professional Certificate Content

9 Important Message

10 First Steps in Ads Manager Overview

11 Advertising Tools

12 Ad Placements

13 Glossary of Terms

14 Campaign Structure

15 Set Up Your Ad Account

16 How to Navigate Ads Manager

17 First Steps in Meta Ads Manager Conclusion

18 Quiz [Quiz]
30 Min

1 Determine Your Campaign Objective and Budget Overview

2 Overview of Available Campaign Objectives

3 Examples of Campaigns in Ads Manager

4 Overview of Available Campaign Objectives

5 Determine Whether You Fall into a Special Advertising Category

6 Determine Your Campaign Budget

7 Set a Budget in Ads Manager

8 Campaign Bid Strategies

9 Campaign Bid Strategy Guide

10 A/B Testing

11 Determine Your Campaign Objective and Budget Conclusion

1 Build a Full Campaign in Facebook Ads Manager Overview

2 Campaign Brief for Ads Manager Walk Through

3 Project Overview: Build A Campaign in Facebook Ads Manager

4 Interviewing & Job Search Planning

5 Congratulations!

6 What's Next?

1 Ad Formats

2 Overview of Available Ad Formats

3 Create Your Ads in Ads Manager

4 Adhering to Policies in Ads Manager

5 Edit and Troubleshoot Your Campaign

6 Understand Your Campaign Performance

7 Analyze Your Campaign Results

8 How the Campaign Objective Determines Your Key Metrics

9 Guide: Analyzing Your Campaign Results

10 Create Your Ads and Evaluate Your Campaign Results Conclusion

11 Quiz [Quiz]
30 Min

1 Select Your Audience, Placements and Schedule Overview

2 Introduction to Audiences in Ads Manager

3 The 3 Types of Audience

4 Core Audiences

5 Targeting Options for Core Audiences

6 Introduction to Meta Pixel

7 Custom Audiences

8 Lookalike Audiences

9 Choose Ad Placements in Ads Manager

10 Overview of Available Ad Placements

11 Optimization & Spending Controls

12 Schedule Your Ad Set

13 Estimate Your Audience Reach

14 Select Your Audience, Placements and Schedule Conclusion

1 Determine Your Campaign Objective and Budget Overview

2 Set a Campaign Objective

3 Overview of Available Campaign Objectives

4 Examples of Campaigns in Ads Manager

5 Determine Whether You Fall into a Special Advertising Category

6 Determine Your Campaign Budget

7 Set a Budget in Ads Manager

8 Campaign Bid Strategies

9 Campaign Bid Strategy Guide

10 A/B Testing

11 Determine Your Campaign Objective and Budget Conclusion

12 Quiz [Quiz]
15 Min

1 Introduction to the Meta Social Media Marketing Professional Certificate

2 Advertising with Meta Ads Manager Overview

3 Introduction to Daniel Kob

4 Careers in Digital Marketing

5 Advertising with Meta Course Syllabus

6 How to Be Successful in This Course

7 Professional Certificate Job Search Resources Overview

8 User Interface Note: Professional Certificate Content

9 Important Message

10 Ad Placements

11 The Meta Ad Auction

12 Campaign Structure

13 Set Up Your Ad Account

14 How to Navigate Ads Manager

15 First Steps in Meta Ads Manager Conclusion

16 Quiz [Quiz]
30 Min

1 Ad Formats

2 Overview of Available Ad Formats

3 Create Your Ads in Ads Manager

4 Adhering to Policies in Ads Manage

5 Understand Your Campaign Performance

6 Understand Your Campaign Performance

7 Analyze Your Campaign Results

8 How the Campaign Objective Determines Your Key Metrics

1 Select Your Audience, Placements and Schedule Overview

2 Introduction to Audiences in Ads Manager

3 The 3 Types of Audience

4 Core Audiences

5 Targeting Options for Core Audiences

6 Introduction to Meta Pixel

7 Custom Audiences

8 Lookalike Audiences

9 Choose Ad Placements in Ads Manager

10 Overview of Available Ad Placements

11 Optimization & Spending Controls

12 Schedule Your Ad Set

13 Estimate Your Audience Reach

14 Select Your Audience, Placements and Schedule Conclusion

15 Qui [Quiz]
15 Min

1 Evaluate Your Efforts Overview

2 Measure What Matters
13 Min

3 Facebook Page Insights
9 Min

4 Instagram Insights
8 Min

5 Iterating on Your Content Calendar
5 Min

6 Evaluate Your Efforts Conclusion

7 How to Uncover Job Opportunities
10 Min

1 Facebook Page Roles and Permissions
10 Min

2 Manage and Moderate Your Online Presence
10 Min

3 Social Media Content Management Conclusion

4 Building a Following on Social Media
5 Min

5 Interacting and Moderating on Social Media
5 Min

6 Managing Your Social Media Presence
8 Min

1 Understand Your Audience Overview

2 What Is a Target Audience and Why Do You Need One?
5 Min

3 Defining your Target Audience
9 Min

4 How to Define Your Target Audience
20 Min

5 Target Audience Worksheet
20 Min

1 Repurposing Content
8 Min

2 Auditing Content
7 Min

1 Using a Content Calendar
6 Min

2 Creating a Content Calendar
9 Min

1 Social Media Content Management Overview

2 Identify What to Post
8 Min

3 Topics to Post About
14 Min

4 Using Storyboards to Plan Your Content
3 Min

5 Creating a Storyboard
5 Min

6 What Makes Content Viral
6 Min

1 Creating a Post on Facebook
6 Min

2 Creating a Post on Instagram
6 Min

3 Social Media Content Conclusion

1 The Role of Text in Posts
7 Min

2 The Role of Images in Posts
6 Min

3 The Role of Video in Posts
7 Min

4 Creating Compelling Social Media Content
10 Min

1 Social Media Content Overview

2 The Role of Content in Social Media
5 Min

3 Anatomy of a Social Media Post
5 Min

4 Anatomy of a Facebook Post
6 Min

5 Anatomy of an Instagram Post
7 Min

1 What Is a Brand and Why You Need One
11 Min

2 The EPIC Brand Framework
6 Min

3 Brand: Existence
5 Min

4 Brand: Purpose
5 Min

5 Brand: Identity
7 Min

6 Brand: Connection
7 Min

7 Establish Your Presence Conclusion

8 Building a Brand Framework

9 Quiz [Quiz]
15 Min

1 Steps to Set Up a Social Media Presence
6 Min

2 Establishing a Presence on Facebook
4 Min

3 Establishing a Presence on Instagram
3 Min

4 Create a Social Media Presence for Your Business
10 Min

1 Measure Your Advertising Effectiveness Overview

2 What Are Experiments?

3 Using Experiments to Measure Advertising Effectiveness

4 Experiments to Measure Ad Effectiveness on Facebook

5 Creating a Brand Survey Test and a Holdout Test

6 Interpreting the Results of Brand Surveys and Holdout Tests

7 Understanding the Facebook Pixel, SDK and Offline Conversions

8 Data and Privacy in Online Advertising

9 Quiz [Quiz]
15 Min

1 Optimize Your Ad Campaigns with A/B Testing Overview

2 Set Up an A/B Test

3 Interpret Results of an A/B Test

4 Measuring Across Channels with Media Mix Models

5 Measure and Optimize Social Media Marketing Campaigns

6 Challenges When Measuring Across Channels

7 Optimize Your Ad Campaigns Conclusion

1 Presenting Your Campaign Results (Applied )

2 Telling A Clear Story With Data

3 Presenting Your Campaign Results

4 Example: Mfresh Flowers

5 Communicating In A Presentation

6 Communicate Your Marketing Results Conclusion

7 Congratulations

8 What Next

1 Introduction to the Meta Social Media Marketing Professional Certificate

2 Measure and Optimize Social Media Marketing Campaigns Course Introduction

3 Careers in Digital Marketing

4 Important Message

5 Evaluate Your Marketing Results Against Goals Overview

6 Align metrics with common marketing goals

7 Data and Reports to Evaluate Performance

8 Understanding Cost Per Result

9 Understanding ROAS and ROI

10 ROAS and ROI Example

11 Understanding CAC and Lifetime Value

12 Evaluate Your Marketing Results Against Goals Conclusion

13 Lifetime Value Example

14 Quiz [Quiz]
15 Min

1 Telling A Clear Story With Data

2 Example: MFreshFlowers

3 Communicating in a Presentation

4 Communicate Your Marketing Results Conclusion

5 What Next

6 Congratulations

7 Quiz [Quiz]
15 Min

1 Quiz [Quiz]
1 Hour 30 Min

Instructor

ITG

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5516 Students
22 Courses

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  • Skill Level Beginner

  • Lectures 352 lessons

  • Enrolled 625 students

  • Certificate of Completion

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